It turns out that bubble wrap was first marketed as wallpaper but it proved unsuccessful. The company then turned it's focus on packaging and voila - the rest as they say is history.
Since it's invention in 1960 alot of people have found alternative uses for the product. The first being stress relief.
A friend told me that she bought her son a very expensive dvd and instead of watching it with her he played with the bubble wrap for the rest of the evening.
Have a look at some of the clever uses people have found for bubble wrap.